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randy kopplin

Grow Your Profits with Personalized Offers

If you already have an email list of customers, here’s an easy way to increase your profits.
Grow Your Profits with Personalized Offers
One day each month, look at what your customers have purchased. If Joe bought a $10 ebook, a corresponding $47 software and a $297 course, then he might be ready for some one-on-one coaching. Email him a note reminding him of what he’s purchased and make your offer.
Or maybe Anita is purchasing $297 per month coaching from you and she’s loving the results she’s getting. Offer her an entire year of coaching for $2,500, saving her a thousand dollars and earning you a big up front payday.
What if you only sell affiliate products? If Robert purchased three different products from you and they’re all on traffic generation, do you think you can find a $497 traffic course that might be exactly what he’s ready for?
This is all about making personalized offers to some of you

7 Mistakes Made on Your About Me Page

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things. And yet people keep making these same 7 mistakes over and over again on their About Pages.

7 Mistakes Made on Your About Me Page

1: Surprise! Your ‘About Me’ Page isn’t about you.

Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.

Talk about their problems which you solve. Talk about how you can help them to achieve their goals. Let them know what’s in it for them. And only talk about yourself in the context of how you help your readers.

2: You’re talking too much.

Your About Me Page should be interesting, not mundane; just long enough, but no longer. Write your rough draft for your About Page. Set it as

Try Reverse Podcasting for Fast Credibility

If you’re new to marketing or don’t yet have a large following, starting your own podcast can be an uphill slog that takes months of work before you start to build real traction.

Try Reverse Podcasting for Fast Credibility

But being a guest speaker on established podcasts – what I call reverse podcasting – can immediately establish your credibility and send hot prospects to your website.

It doesn’t matter if you have a track record online because your offline experience can work just as well for getting interviewed. Remember that podcasters are always looking for interesting people to interview who bring value to their listeners.

To find out which podcasts might be a good fit for you, choose someone well-known in your niche and then discover what podcasts have had them as a guest. These are the podcasts you want to approach.

Typically, podcasters will want t

Cat Butt Push Pins… Million Dollar Idea?

Million dollar business ideas are everywhere and they don’t even need to be original. If you’ve ever been on Ebay, then you know that once you click on one item, another dozen items will be suggested. And while most are targeted towards you and what you’ve searched for, now and then something odd will pop up. Like Cat Butt Push Pins.

Cat Butt Push Pins... Million Dollar Idea?

I’m not making this up… It’s a real thing. Intrigued, I clicked on it and found that for about $15 you can buy six plastic push pins (like for a cork board) that are in the shape of six different cat butts; Calico, tabby, black, etc.

Thinking the price was an anomaly, I searched on Ebay and found only one other listing, and that one cost $20. Then I went to Amazon and found I could get their very last set of cat butt push pins sent to me for $17.99.

Walmart, on the other hand, would be glad to se