It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into.
Icons can highlight your company’s benefits and show the positive effects of your offer. They can demonstrate particular features or characteristics of your product or service. And they can be used to split email blocks, making the message easier to read.
What else can icons do for your emails?
1. Icons help organize the content.
No doubt you’ve seen this on webpages but perhaps not as often in emails. Imagine if your email has three options:
→ Ask a Question
→ Share Feedback
→ Get More Information
Each of these can have an appropriate icon that