The Streisand effect is the name given for a phenomena that can be used for good or evil – for your own advantage or against you.
In 2003 Barbra Streisand’s lawyer sent a cease and desist letter to the California Coastal Records Project regarding an aerial photo of her Malibu beach mansion on the website. The website operators rejected that letter and all follow up letters and the Los Angeles Superior Court dismissed the frivolous suit.
Here’s what happened: The previously little-known CCRP website includes more than 12 THOUSAND overlapping aerial photos of the entire California coastline. Plus they house an additional 55,000 photos that date back as far as 1972.
Streisand was upset that her mansion was visible in one of these 67,000 aerial shots.
Had she done nothing, likely no one would have